晩云における仝ＤＭＯ々という喘Zの聞喘にvする冩梢D励寄畠忽の蛍裂からD
巷_晩 2019定04埖11晩
忽HQ高僥冩梢センタ`CTRDMO冩梢ユニット侭奉冩梢Tの猟が、晩云忽HQ高僥氏猟鹿及26催にdされました。
猟タイトル
晩云における仝ＤＭＯ々という喘Zの聞喘にvする冩梢D励寄畠忽の蛍裂からD
广宀
喟小 脆┷邑萇輯麪 Q高僥何 v
珍勸 {胆|奨尖親寄僥 U嗔Р 彈縮娩
椅直 |今寄僥 U嗔Р v
ド`リング アダム┷邑萇輯麪 忽HQ高僥冩梢センタ`彈縮娩
伊u 俛平┷邑萇輯麪 Q高僥何 縮娩
I並
晩云忽HQ高僥氏猟鹿
2019定3埖, 及26催, 41-50
晩云忽HQ高僥氏 http://www.jafit.jp/
勣崋
Destination management (or marketing) organizations (DMOs) have a long history, especially in the West. In Japan, however, anecdotal observation suggests that the term DMO was not part of the vocabulary of tourism practitioners or policy makers until the Japanese government adopted the concept in 2015 as a cornerstone of its new tourism policy. Since supporting evidence for this claim is limited, we quantify how the term DMO has proliferated in Japan through a content analysis of major Japanese newspapers, a common approach for studying the diffusion of novel concepts. Empirical results confirmed that the term began commonly appearing in newspaper articles in 2015. Coverage of Japanese DMOs has steadily increased since then, with the term DMO appearing prominently in the headlines quite frequently. The study demonstrates how a Western concept in tourism gains currency in contemporary Japan via the popular press. Future research agendas for this recent phenomena are also discussed.
キ`ワ`ド
DMO, 晩云, Q高屓貨, コンテンツ蛍裂, 仟並
DMO, Japan, tourism policy, content analysis, newspaper articles
