Understanding cultural variations in outdoor tourism behaviours for outdoor sport tourism development: A case of the Blue Mountains National Park
公開日 2020年09月02日
国際観光学研究センター センター長代理、伊藤央二准教授（本学観光学部）のリサーチノートが、観光研究の国際学術誌「Tourism Planning & Development」に掲載されました。
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論文タイトル
Understanding cultural variations in outdoor tourism behaviours for outdoor sport tourism development: A case of the Blue Mountains National Park
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著者
Eiji Ito, Faculty of Tourism, Wakayama University, Wakayama, Japan
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書誌事項
Tourism Planning & Development, 2020
DOI: 10.1080/21568316.2020.1807401
https://www.tandfonline.com/doi/full/10.1080/21568316.2020.1807401
*Scopus収録ジャーナル
https://www.scopus.com/sourceid/19900191973
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要旨
Affect valuation theory holds that ideal affect differs from actual affect in that the former refers to a goal whereas the latter refers to a response. More importantly, this theory proposes that culture influences ideal affect, in which Westerners and East-Asians value high- (e.g. excitement) and low-arousal (e.g. relaxing) positive affect, respectively, more than their counterparts. Therefore, this research note aimed to examine the cultural variation in tourism behaviours proposed by the affect valuation theory among outdoor recreation tourists. Structured observations were conducted in Blue Mountains National Park, Australia. The author walked on six trails and recorded the number of walkers encountered by their cultural backgrounds. The results indicated that Western tourists actually walked on trails more than East-Asian tourists at an outdoor tourism destination, which supports the affect valuation theory. The theoretical and practical implications were discussed in light of these cultural differences in tourism behaviours.
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キーワード
Affect valuation theory, culture, ideal affect, outdoor sport tourism development, Blue Mountains National Park
