Using Instagram hashtags to recruit Asian youth travellers
公開日 2022年05月31日
国際観光学研究センター研究員の永井 隼人准教授（観光学部）らによる論文が、オンライン学術誌「e-Review of Tourism Research」に掲載されました。
タイトル
Using Instagram hashtags to recruit Asian youth travellers
著者
Yirang Im, Keio Research Institute at SFC
Hayato Nagai, Wakayama University
書誌事項
e-Review of Tourism Research
Vol.18. No.5, pp.764–778
https://journals.tdl.org/ertr/index.php/ertr/article/view/593
*Scopus収録ジャーナル
https://www.scopus.com/sourceid/21100205110
要旨
Social media has attracted a growing number of users over the past two decades. In response to this trend, academics have become interested in using social media as a sampling tool in their empirical research. This paper explores the use of Instagram as a sampling tool, given its increasing popularity among young people in particular. To investigate the practicality as well as the advantages and the challenges of adopting this tool, a qualitative study recruited Japanese and Korean youth travellers was used as an example. This paper makes a methodological contribution to tourism research and is expected to encourage discussions on the use of Instagram and other emerging social media tools for sampling in the field. Due to the diversity of social media usage for different generations and cultural settings and its continuous development, future studies are also suggested to extend the current discussion.
キーワード
Instagram; sampling; social media; youth travellers
