Understanding challenges faced by VFR hosts: A study of Japanese migrant hosts in Australia
公開日 2023年04月18日
国際観光学研究センター（CTR）の柏木 翔客員フェロー（神奈川大学国際日本学部助教）と永井 隼人研究員（本学観光学部准教授）らによる論文が、国際学術誌「Journal of Hospitality and Tourism Management」に掲載されました。
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論文タイトル
Understanding challenges faced by VFR hosts: A study of Japanese migrant hosts in Australia
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著者
Sho Kashiwagi, Faculty of Cross-Cultural and Japanese Studies, Kanagawa University
Hayato Nagai, Faculty of Tourism, Wakayama University
Tomoyuki Furutani, Faculty of Policy Management, Keio University
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書誌事項
Journal of Hospitality and Tourism Management
Volume 54, March 2023, Pages 306-315
https://doi.org/10.1016/j.jhtm.2023.01.004
*Scopus収録ジャーナル
https://www.scopus.com/sourceid/21100255484
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要旨
Hosting behaviours and experiences have gradually been acknowledged as influential factors in visiting friends and relatives (VFR) travel. However, the challenges facing VFR hosts while hosting VFR travellers have not been well researched, especially for VFR hosts who are migrants from different cultural and language backgrounds. This study aims to explore the challenges of hosting friends and relatives who have different cultural and language backgrounds to the destination country using the case of Japanese migrant VFR hosts in Australia. Qualitative analysis revealed 12 challenges, which were grouped into three areas, leading to some hosts being reluctant and inactive in receiving VFR travellers. These challenges were rooted in communication difficulties, including the language barriers of their VFR travellers and the social obligations of VFR hosts. This study also suggests socio-cultural differences and living environments between VFR hosts living in the migration destination and VFR travellers living in the home country, making these challenges even greater despite sharing cultural backgrounds. Further research is required to uncover the patterns and impacts of each challenge based on the host and traveller types and to support the design of measures to develop the VFR market.
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キーワード
Australia, Japanese migrants, Language barriers, Socio-cultural differences, VFR host Challenges, VFR travel
