赤穂シティマラソンオンライン大会におけるのめり込みと参加意図の関連性
公開日 2023年08月24日
国際観光学研究センター（CTR）客員フェローである伊藤 央二准教授（中京大学）らによる論文が、学術誌「生涯スポーツ学研究」に掲載されました。
論文タイトル
赤穂シティマラソンオンライン大会におけるのめり込みと参加意図の関連性
著者
山口 志郎 （流通科学大学人間社会学部、ブリュッセル自由大学体育?理学療法学部）
伊藤 央二 （中京大学スポーツ科学部、和歌山大学国際観光学研究センター）
書誌事項
生涯スポーツ学研究 vol.20 No.1 2023
https://doi.org/10.14838/jjls.2023-7
抄録
This study aimed to investigate the relationships between event involvement and participation intention at an online marathon in Japan. We administered an online questionnaire via e-mail to runners at the 10th Ako City Marathon Online Event held in Ako from February 20 to March 7, 2021. Data were collected from 122 runners who were at least 18 years old. To examine the relationships between event involvement and participation intention, a hierarchical multiple regression analysis was conducted with participation intention as the dependent variable, socio-demographics (gender, age, place of residence, family and household structure) as the independent variables in Step 1, and event involvement (attractiveness, centrality, social bonding) as the independent variables in Step 2. The findings showed that age was negatively related to the dependent variable. In Step 2, as in Step 1, age was found to be negatively related to participation intention, while attraction and social bonding for event involvement were positively related to participation intention. The coefficient of determination increased significantly when the event involvement was added as the independent variables, indicating its significance in explaining participation intention.
キーワード
Event involvement, Participation intention, Ako city marathon, Online event
