Aikido tourism development in Tanabe, Wakayama, Japan
公開日 2023年11月29日
国際観光学研究センター（CTR）客員フェローである伊藤 央二准教授（中京大学）の事例研究が、主にケーススタディを収録する学術誌「Tourism Cases」に掲載されました。なお、本事例研究は特集号「Tourism in the Asia-Pacific」に掲載予定です。
タイトル
Aikido tourism development in Tanabe, Wakayama, Japan
著者
Eiji Ito, School of Health and Sport Sciences, Chukyo University, Toyota, Aichi, Japan
書誌事項
Tourism Cases, 2023
https://doi.org/10.1079/tourism.2023.0042
概要
This case study illustrates the successful promotion and development of budo (martial arts) tourism by the Japan Sports Agency. It focuses primarily on aikido tourism and provides insights into strategies and initiatives that can be implemented to leverage the region’s unique cultural and sport-related heritage for tourism purposes. Furthermore, it highlights the importance of authenticity in sport tourism experiences, emphasising Tanabe’s role as the birthplace of aikido’s founder and the involvement of the sensei (instructor), and its possession of a rich historical background and competent guides/translators. These aspects ensure authentic and meaningful encounters with tourists. Additionally, this case study emphasises the significance of industry-government-academia collaboration in enhancing sustainable tourism development. Collaboration between the Japan Sports Agency, local tourism agencies, aikido practitioners, and the community demonstrates the value of leveraging resources and expertise to create meaningful tourism experiences.
キーワード
Aikido tourism, Authenticity, Commercialisation
