Dressing up the place: Urban lifestyle mobilities and the production of “fashionable” tourism destinations in rural Japan
公開日 2024年06月27日
国際観光学研究センター（CTR）研究員である山岸 大二郎特任助教（本学観光学部観光実践教育サポートオフィス）およびAdam Doering教授（本学観光学部）による共著論文が、観光研究の国際学術誌「Tourism Management」に掲載されました。
論文タイトル
Dressing up the place: Urban lifestyle mobilities and the production of “fashionable” tourism destinations in rural Japan
著者
Daijiro Yamagishi, Support Office for Tourism Education and Practice, Faculty of Tourism, Wakayama University, Japan
Adam Doering, Faculty of Tourism, Wakayama University, Japan
書誌事項
Tourism Management
Vol. 106, Article 104995
https://doi.org/10.1016/j.tourman.2024.104995
*Scopus収録ジャーナル
https://www.scopus.com/sourceid/16547
要旨
The past three decades of neoliberal structural reforms in Japan has established tourism policy favoring privatization, deregulation, and flexible mobility of capital to encourage decentralized markets. Within this system, attracting skilled urban migrants to rural regions has emerged as a central component of planning and development. Drawing on Kawamura’s theory of fashion-ology, this study details the process of how rural tourism destinations are produced and (re)fashioned by urban-to-rural lifestyle migrants who bring new practices, aesthetics, and meanings to place. Based on ethnographic fieldwork conducted between 2021/2022 in the rural coastal town of Aoshima, we outline the co-constitutive dynamic between “star migrants”, industry “gatekeepers”, and “consumers as producers” in the production and consumption of “fashionable” rural destinations. The article contributes to literature on how rural tourism destinations are governed in contemporary neoliberal societies and provides insights into the unequal urban-to-rural power relations that continue to define Japan’s regional revitalization programs.
キーワード
Fashion-ology, Lifestyle Mobility, Lifestyle Migration, Rural Tourism, Rural Revitalization, Japan
